OPEN TO NEW MARKETING & PRODUCT MANAGEMENT ROLES
Sam
Product marketer with 4 years across blockchain finance and gaming. I turn customer feedback into clearer positioning, product launches and better user experiences.
I spend hours finding creative ways to make nerd english cool.
16K+ players, 650+ peak CCU in <7days
Led the Solana Mobile summer campaign bringing 80K+ gameplay hours, and drove 65% of players beyond campaign quests
2222 NFT collection sold out in 22 hours
Led the launch of our NFT collection Origins, generating 605,000+ impressions with ~3.9% engagement rate during the campaign period
$1.5M+ multichain volume for Mento
Led the co-partner marketing for the native expansion of Mento stablecoins. Others include Perena, MegaETH, Ripple, Stacks, Mayan etc.
866,000+ views at 1.7% engagement rate
Built the branding & messaging guide for Wormhole and implemented it across socials
350–400 new weekly members, 20%+ retention
Handled a community of over 324,000 members with 12–13% active communicators
185,000+ monthly views at 3.7% engagement rate
Owned the go-to-market strategies, product launches, socials, content and creatives across all channels
3M+ total impressions, 150,000 monthly average
Built the marketing & partnerships engine from the ground up as a founding hire
500+ SEO indexed keywords
Optimized SEO performance across 100+ blogs with 5 in top 3, 20 in top 10 and 50 in top 20
16K+ players, 650+ peak CCU in <7days
Led the Solana Mobile summer campaign bringing 80K+ gameplay hours, and drove 65% of players beyond campaign quests
2222 NFT collection sold out in 22 hours
Led the launch of our NFT collection Origins, generating 605,000+ impressions with ~3.9% engagement rate during the campaign period
$1.5M+ multichain volume for Mento
Led the co-partner marketing for the native expansion of Mento stablecoins. Others include Perena, MegaETH, Ripple, Stacks, Mayan etc.
866,000+ views at 1.7% engagement rate
Built the branding & messaging guide for Wormhole and implemented it across socials
350–400 new weekly members, 20%+ retention
Handled a community of over 324,000 members with 12–13% active communicators
185,000+ monthly views at 3.7% engagement rate
Owned the go-to-market strategies, product launches, socials, content and creatives across all channels
3M+ total impressions, 150,000 monthly average
Built the marketing & partnerships engine from the ground up as a founding hire
500+ SEO indexed keywords
Optimized SEO performance across 100+ blogs with 5 in top 3, 20 in top 10 and 50 in top 20
Professional Journey
Jul 2026 – Present
8BIT Studio [Bakeland]
Fractional Marketing Lead
- Own brand positioning, go-to-market strategy and product marketing for Bakeland, a multiplayer game, driving player acquisition through social campaigns and ecosystem partnerships.
- Translated the game's vision and lore into requirements for in-game quests and boss fights. Building the browser release's dashboard and public beta funnel, including quests, rewards and the user interface.
- Defined positioning and launch strategy for Origins, a collection of playable, customizable characters. The 2,222-piece collection sold out in 22 hours; the launch generated 605K+ impressions at ~3.9% engagement.
- Led the Solana Mobile summer campaign: 16K+ players, 80K+ gameplay hours and 650+ peak concurrent users, with 65% of players exploring beyond campaign quests.
Jul 2024 – Mar 2026
Wormhole Foundation
Ecosystem Marketer
Community Manager → Sr. Community Manager → Ecosystem Marketer
- Built the 2026 brand positioning and messaging framework from scratch, applying it across sales enablement, go-to-market strategy, campaigns, social content and design creatives.
- Led joint go-to-market strategy, product positioning and partner campaigns with Perena, MegaETH and Mayan. Led the Mento stablecoin launch, which generated $1.5M+ in volume in its first week.
- Created partner case studies and articles for financial institutions and teams including Securitize, Ripple and Stacks Finance.
Jan 2025 – Feb 2026
Alvara Protocol
Social Media Manager (Part-time)
Social Media Intern → Social Media Manager
- Led go-to-market strategy, social presence and partner marketing for Basket Lab, a blockchain fund-creation platform, as the sole marketer under the CMO.
- Used customer insights to shape positioning and campaigns across product launches. V1 brought in 100+ new fund managers and $100K+ in customer deposits; asset transaction volume reached $1M+ across launches.
- Built product narratives and social content that drove 185K+ monthly views at a 3.7% engagement rate on the main social channel.
Jul 2022 – Jul 2024
GooseFX
Product Marketing Manager
- Built and ran the marketing function in a two-person team, owning brand strategy, positioning, launches, partnerships and social content. Product signups grew by 150% during this period.
- Gathered feedback through biweekly user town halls and used the insights to inform improvements to the website and trading interface.
- Helped introduce a questionnaire-based risk modal to help users understand their options when choosing an SSL pool.
- Drove 3M+ social impressions through organic content and expanded SEO visibility to 500+ ranking keywords, including 20 in Google's top 10.
May 2021 – Jul 2022
CATO
Co-Founder
- Launched consumer crypto token on Solana; won the Rising Stars award at the 2021 Solana India Hackathon.
- Led brand, content and community strategy across social channels, growing from zero to 35K+ Twitter followers and 10K+ Telegram members through organic content and engagement.
Fun side projects I’ve built
Miscellaneous Builds
Keystroke
Unlaunched prototype
Prototyped self-custodial investing in Solana funds from other chains. Defined the features and user flows, drawing on my experience at Alvara and concerns around asset custody.
Jupiter Extension
Built a browser extension to compare swap options across issuers offering tokens backed by the same real-world asset.
Inspired by this tweet ↗
Dune Dashboard
Built a Dune dashboard to track onchain activity for Sunrise and Backpack tokenized stocks.
Wormhole Dashboard
Built a dashboard with the Wormholescan API to explore asset-specific onchain data and inform marketing decisions.
Bakeland Crossing
Remixed Bakeland's existing lore and brand assets into a mini-game.