Sam

Marketing

• Managed ecosystem partner marketing and operations alongside the Marketing lead across all Wormhole socials.
• Executed co-marketing partnerships with Mayan, Mento, Perena, Bonk, and MegaETH — owning GTM strategy, positioning, and all social deliverables. Drove $1.5M+ in cross-chain volume for Mento stablecoins in the first week.
• Drove 866,000+ views in under 3 months at a 1.7% engagement rate through product positioning, marketing campaigns, and content strategy across all channels.
• Designed a marketing framework establishing positioning, messaging standards, and partner communication guidelines; implemented across all content, creative, and social strategy.

Community

• Scaled Discord, Telegram, and X communities; maintained 350–400 new weekly members, 20%+ weekly retention, and 12–13% weekly communicators.
• Acted as liaison between community and development teams during key product launches such as Portal Earn, SRP 1 & 2, and more.
• Organized AMAs and cross-community events with ecosystem partners.
• Created standardized playbooks and databases for communication, moderation, and fellowship operations.

• Led go-to-market and content strategy as sole marketer under the CMO; owned social presence, creative production, and GTM execution for all major product launches.
• Drove 185,000+ monthly views at a 3.7% engagement rate across the main social channel; owned positioning, messaging, and campaign execution.
• Executed GTM for major launches including the ALVA token expansion to Base, Basket Lab V1 public debut, and BSKT Lab V2 — driving $1M+ in trading volume on Base and 100+ basket creators & $100K+ TVL on the V1 launch.

• Led the full marketing function as part of a 2-person team for a Solana DEX — owning GTM strategy, product launches, partnerships, and content production across all channels.
• Drove 3M+ total impressions (120K–150K monthly avg) and scaled SEO to 500+ indexed keywords with 5 in top 3, 20 in top 10, and 50 in top 20 on Google.
• Built community across Discord and Telegram; led bi-weekly town halls to gather product feedback and drive engagement.
• Grew perps DEX signups by 150% through gamified trading competitions and strategic partnerships across the Solana ecosystem.

• Launched the first CAT meme coin on Solana; won the Rising Stars award at the 2021 Solana India Hackathon.
• Grew the community from zero to 35,000+ on Twitter and 10,000+ on Telegram through organic content and engagement strategy.
• Led brand, content, and community strategy; oversaw all social channels; achieved a peak market cap of $10M+.